Justin is an impact-driven strategy professional with nearly 20 years’ experience working across start-up social enterprises to multi-national corporations to improve commercial results with a more social approach and social approaches with a more commercial focus. In Africa, for example, Justin designed and delivered a social innovation portfolio for SC Johnson’s African business that included supply chain integration of Rwandan smallholder farmers, embedding malaria awareness in marketing, and business model innovation in urban sanitation. During this time, Justin co-founded Community Cleaning Services, a micro-franchise supporting under-employed youths in creating cleaning services for shared sanitation facilities across Nairobi.
In 2017, Justin established Azao Consulting’s UK office where he leads the team working with corporate clients to accelerate social innovation and inclusive business development in precarious, informal and emerging markets. Justin and the team support their clients’ social innovation and inclusive business initiatives with field-based insights, ideation & innovation development, and in-market implementation.